We associate development with growth; we seek the “latest and most advanced kind,” the definition of the word modern. We market the modern as progress, as if an invention, by its nature, will move the human project forward. As if development is the point. The persistent question “what’s next?” is a symptom of this. In the name of development we justify our worship of control, speed, productivity, and ease. These are the nutrients of the business perspective. We live in a world where we design most of our lives, social structures, institutions, and beliefs to serve these interests; we have become a business culture. First world proud.